Private Money For Real Estate Investing
By Tom Dunn < Back Read On >
(part 3) Don’t let this idea scare you, even if you don’t like the thought of speaking before a group. Once you develop your presentation, you can give it to as many or as few people at a time as you like- even if it’s just one-on-one!
Steps To A Winning Seminar
First, you need to develop your seminar presentation and handout materials. Use the business plan and letter you’ve already written, and create an outline of what you want to communicate to your seminar attendees. Again, focus completely on what’s in it for them… the benefits of loaning you money to complete real estate deals.
You may want to develop a PowerPoint presentation, or just a series of handouts. This is the most important step, so you don’t want to speed through it. Think through the logical progression of your information, and deliver it to your prospects in a clear, simple manner that will make sense to them. Don't sell during the information phase- just tell.
Remember to divide your presentation into beginning, or introduction; middle, or information; and end, or close phases. You want to be sure you have all three phases, and include proofs and testimonials. Remember, people make buying decisions for emotional reasons, but then they back up those decisions based on logic.
Next, you’ll need to arrange a location for your first seminar, and schedule a date. Look for small, local meeting rooms. Libraries, restaurants, meeting halls, and hotels are all good choices. Look for convenience, comfort, and low or no cost. Of course, if you plan to do your presentation one-on-one, you won’t need a big room, but you also won’t have as many possibilities for finding private money lenders.
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